Sales & Marketing Effectiveness
We work across all industries to drive growth through effective sales and marketing approaches.
Positioning for Growth
Designing and driving key revenue and profit levers
Optimise product, category and sector focus
CRM (sourcing to implementation)
Performance management process improvement
Designing recruitment strategy and supporting hiring processes
Competence improvement
Vision & Purpose Co-Creation
Company Values Co-Creation
Strategy Co-Creation
Due Diligence
Building management and leadership capability
Optimising organisational Structure
Improving prospect to customer ‘win’ process
Implementing loss to ‘win back’ process
Sector and service profitability optimisation
Consumer / trade marketing effectiveness
Improving digital marketing effectiveness
Improving incentive plans and remuneration
Growth plan assessment and builds
We gain a clear understanding of the current ways of working, systems and processes by working with all key stakeholders. We build an objective view of the business, sector or division and present clear, actionable recommendations to drive growth and improvement.
“I have the simplest tastes. I am always satisfied with the best."
- Oscar Wilde
SALES & MARKETING Successes
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POSITIONING FOR GROWTH
Regional business to business company referred us to look at an underperforming division that accounted for c30% of total company revenue.
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DUE DILIGENCE
Mid-cap investor required a Sales and Marketing due diligence assessment for the potential acquisition of a National engineering company.
“I would highly recommend Wayne, who has a wealth of expertise in the end to end sales process.”
James Moore
“Wayne brings a friendly, customer-centric yet analytical approach to the development of customer relationships and sales teams.”
Wes Mulligan, Group CEO, The Hexcite Group
Wayne Tessier
Wayne Tessier is a commercial expert who since 1998 has worked in Leadership and Business Development roles within the public and private sector. He has successfully led ambitious high growth strategies, mergers, acquisitions and integration.
He is a certified trainer, practiced coach and team development expert with a PhD in Biochemistry from Hull University.